Welcome to the Creative Laundry and our view on brand development

Soap operas were so named because in the early days of the radio and TV in the US washing powder and detergent companies became the main sponsors for housewife 'melodrama'.

It was shrewd sponsorship and the associations were powerful.

Branding and soap operas have a lot in common.

• It's about believable stories.
• It's about understanding people's needs, fears, worries, wants and dreams.
• It's about connecting with people's emotions.
• It's about everyday communication.
• It's about creating a little drama for your products and services
  and engaging people long-term, so your brand becomes
  a long-running success story.